Wondering what to wear this summer 2019? Look no further than thinking…BIG.

Literally. Big feathers, big sleeves & big gowns…

These ultra-feminine trends enable you to shine big in anything sequinned and have many Breakfast at Tiffany’s moments in big hats.

Old Hollywood glamour, Ostrich feathers


Vogue itself has now established this is one of the key trends for summer 2019, if that’s not enough approval for the trend, then let us convince you further…

Feathers ever so obviously coincide with the “big” trend and yet add delicate moment to any outfit.

You don’t have to be Sesame Street’s Big Bird with Alina London at Fashion Joint. The designer has noticed upon the trend and executed it to an understated beauty. Not only has Alina made the trend wearable but also hugely desirable. Transport your 2019 summer evenings to 1940 and become a classic actress, modernised. You’ll be sure to find ostrich feathers seeping out of your side split and see them dance as you move. 

Kylie & Kendall Jenner, Tracee Ellis Ross, Zendaya and Erika Jayne are just a few of the celebrities who have adopted this wonderful, feathered trend this year.

You may think it’s over the top at first, maybe even a little daunting at first…Yet, pieces like Alina London have created actually make the trend wearable and very easy to wear.


Puff sleeves, balloon sleeves

If you’ve ever wanted to feel like a princess, summer of 2019 is your time. Beautiful and bold puff sleeves are on everything, from your blouse to your evening dress.

Not only do puff sleeves add instant prettiness to any outfit or look but they’re also a sleeve for the summer.

The UK hasn’t been presented with the best summer so far, yet puff sleeves are the perfect adoption to Britain’s ever changing weather. They keep you warm on a chilly evening or allow the air to billow through on a sunnier day.

In London, 305 Brompton Road, obviously had a very good understanding to this trend as Alina London offers the most beautiful puff sleeves across her collection. So far the ultimate favourite, Queenie long dress at Fashion Joint.


The wrap dress with puff sleeves, is available in sequinned or petal like texture. The dress has a wonderfully floaty silhouette and 2019’s must have – a side slit! 

Alina London now has 40% off on the Queenie long dress at Fashion Joint. (Just past Harrods and the Michelin house on Brompton Road.) 

 Floaty capes


“Not all superheroes wear capes”…Yes we can wear them too now. The summer of 2019 enables not just Wonder Woman but us too, to pull off wearing float capes.

Forget the structured, Sherlock Holmes style (at least until winter). This trend has enabled a great companion to your formal wear. Delicately placed on the shoulders, draping with ease over your evening gown – it’s a new fun twist to your next event this summer. This is high fashion at its best.

Alina London has enveloped this and even adopted it with the leopard print and feathers trend. Forget the unwanted jacket at any event in Britain this summer… London designer, Alina London has sorted an outfit for summer in the UK or abroad. 

With love,

Fearne on the Fashion Joint Team x